About Us

Heritage Bazaar

Where Culture Thrives and Craft Leads

Heritage Bazaar stands as a quiet tribute to the enduring spirit of Indian Heritage & Culture. It is not a marketplace of novelty, but a curated space where tradition is held with respect, and crafted with purpose. India is home to over 7 million artisans and 3,000+ craft traditions, a living legacy that continues to evolve across generations. Inspired by UNESCO’s goals for cultural preservation and inclusive development, we’ve built a platform where timeless knowledge meets thoughtful innovation.

We work directly with artisan communities many of whom are rural women, traditional knowledge keepers, and youth continuing their ancestral legacies. Together, we design collections that are not only beautiful, but meaningful. Crafted using natural materials, low-impact techniques, and a deeply rooted design philosophy, these are objects that honor tradition while embracing today. Each piece reflects more than technique; it bears the imprint of place, lineage, and memory. From ceremonial textiles to utilitarian forms, from fading practices to evolving expressions, our collections are informed by careful collaboration and cultural fidelity.

We believe that craft, when grounded in heritage and guided by design, becomes a force of continuity for livelihood, for learning, and for sustainable culture.

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Our Purpose:

●To revive India’s cultural arts through design, dignity, and direct collaboration.

●To promote sustainable craftsmanship and conscious consumerism.

●To empower artisans not just as makers but as creators, innovators, and entrepreneurs.

Our Values:

●Sustainability: Made in harmony with nature, using organic, biodegradable, and locally sourced materials wherever possible.

●Authenticity: Real craft from real people, no shortcuts, no imitations.

●Artisanal Culture: Valuing skill, story, and the human spirit in every stitch, stroke, and silhouette.

●Cultural Continuity: Supporting the transfer of heritage knowledge across generations, from elders to emerging
creators.

This platform rests on three quiet commitments:

– To preserve the intangible heritage

– To promote the cultural legacy

– To pass on indigenous values through crafts

We are Heritage Bazaar. A platform shaped by history, guided by heart, and built for the future.

Welcome to our world, where every creation is a celebration.

Founders

Consultant

Investor & Promoters

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The Fashion Entrepreneur Fund (FEF)

Where Purpose Meets Possibility

Born from the spirit of the India Fashion Awards, FEF is a venture studio rooted in purpose. It was created to support individuals in the fashion and lifestyle space especially those who have the passion, skill, and vision, but lack the traditional pathways to thrive. By blending mentorship, strategy, and long-term thinking, FEF nurtures entrepreneurs who lead with authenticity and craft with care.

What connects us is more than shared goals, It’s a shared philosophy. FEF champions creativity that uplifts. It believes in building ecosystems that generate livelihoods, celebrate identity, and contribute meaningfully to our cultural and economic landscapes.

In our journey to spotlight handmade excellence and revive India’s artisanal legacy, FEF has been a steady partner amplifying our voice, strengthening our vision, and inspiring us to think beyond commerce. Together, we are creating something that lasts, not just a brand, but a movement for mindful, inclusive, and dignified growth.

This is what it looks like when heritage meets possibility. And we’re honored to walk this path with those who believe in both.